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Services marketing : people, technology, strategy /
Main Author:
Lovelock, Christopher H.
Corporate Author:
Pearson
Other Authors:
Wirtz, Jochen
Format:
Book
Language:
English
Published:
Boston:
Pearson,
2011
Edition:
7th ed., global ed.
Subjects:
Marketing
>
Management
Professions
>
Marketing
Service industries
>
Marketing
Customer services
>
Marketing
Holdings
Description
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