Services marketing : people, technology, strategy /
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston:
Pearson,
2011
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| Edition: | 7th ed., global ed. |
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| Physical Description: | 648 σ. : εικ. ; 28 εκ. |
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| Bibliography: | Περιέχει βιβλιογραφικές παραπομπές και ευρετήριο |
| ISBN: | 9780136118749 |