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00923nam a2200253 a 4500 |
| 001 |
734450 |
| 005 |
20171111231110.0 |
| 008 |
111201s2011 gr r 000 0 eng d |
| 020 |
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|a 9780136118749
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| 040 |
|
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|a GR-KoDPT
|b gre
|e AACR2
|
| 050 |
|
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|a HF5415.13
|b .L5883 2011
|
| 100 |
1 |
|
|a Lovelock, Christopher H.
|
| 245 |
1 |
0 |
|a Services marketing :
|b people, technology, strategy /
|c Christopher Lovelock, Jochen Wirtz
|
| 250 |
|
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|a 7th ed., global ed.
|
| 260 |
|
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|a Boston:
|b Pearson,
|c 2011
|
| 300 |
|
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|a 648 σ. :
|b εικ. ;
|c 28 εκ.
|
| 504 |
|
|
|a Περιέχει βιβλιογραφικές παραπομπές και ευρετήριο
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Professions
|x Marketing
|
| 650 |
|
0 |
|a Service industries
|x Marketing
|
| 650 |
|
0 |
|a Customer services
|x Marketing
|
| 700 |
1 |
|
|a Wirtz, Jochen
|
| 710 |
|
|
|a Pearson
|
| 952 |
|
|
|a GR-KoDPT
|b 59cc24b26c5ad13446f93079
|c 998a
|d 945l
|e HF 5415 .13
|t 1
|x m
|z Books
|
