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01514nam a2200241 a 4500 |
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20134 |
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20171111224326.0 |
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160111s us 00110 eng |
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|a 9781439818640 (hardback)
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|2 22
|a 664.00688
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| 100 |
1 |
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|a Fuller, Gordon W.
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| 245 |
1 |
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|a New food product development :
|b from concept to marketplace /
|c Gordon W. Fuller.
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| 250 |
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|a 3rd ed.
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| 260 |
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|a Boca Raton, FL. :
|b CRC Press,
|c c2011.
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| 300 |
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|a xix, 487 p. :
|b ill. ;
|c 24 cm.
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| 440 |
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|a Food science and technology
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| 500 |
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|a Hard cover.
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| 504 |
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|a Bibliography : p. 443-472.
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|a 1. What is new food product development? - - 2. The new product development team: company organization and its influence on new product development - - 3. What are the sources for new product ideas? - - 4. Strategy and the strategists - - 5. The tacticians: their influence in product development - - 6. The legal department: protecting the company - its name, goodwill, and image - - 7. Quality control: protecting the consumer, the product, and the company - - 8. Going to market: success or failure? - - 9. Why farm out new product development? - - 10. New product development in the food service industry - - 11. Product development in the food additive and food ingredient industries - - 12. Dancing but uncertain of the music.
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| 650 |
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|a Food industry and trade
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| 650 |
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|a Food
|x Marketing
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| 650 |
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|a Food
|x Research
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| 952 |
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|a GrTHDAPL
|b 5903c9206c5ad119ff92540b
|c 952a
|d 9528
|e 664.00688 Ful c.2
|t 1
|x m
|z Books
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