Cover Image

Principles of service marketing and management /

Main Author:	Lovelock, Christopher H.
Other Authors:	Wright, Lauren.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Prentice Hall, c2002.
Edition:	2nd ed.
Subjects:	Service industries > Marketing. > United States Service industries > Management. > United States

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