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Services marketing management...
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Services marketing management /
Main Author:
Mudie, Peter.
Other Authors:
Pirrie, Angela.
Format:
Book
Language:
English
Published:
Amsterdam :
Elsevier : Butterworth-Heinemann,
c2006.
Edition:
3rd ed.
Subjects:
Service industries
>
Management.
Service industries
>
Marketing.
Holdings
Description
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