Services marketing management /

Main Author: Mudie, Peter.
Other Authors: Pirrie, Angela.
Format: Book
Language:English
Published: Amsterdam : Elsevier : Butterworth-Heinemann, c2006.
Edition:3rd ed.
Subjects:
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020 |a 0750666749  |q pbk. 
040 |a DLC 
050 0 0 |a HD9980.5  |b .M83 2006 
100 1 |a Mudie, Peter. 
245 1 0 |a Services marketing management /  |c Peter Mudie and Angela Pirrie. 
250 |a 3rd ed. 
260 |a Amsterdam :  |b Elsevier :  |c c2006.  |b Butterworth-Heinemann, 
300 |a xii, 267 p. :  |b ill. ;  |c 25 cm. 
500 |a Previous ed. published in 1999 under title: Management and marketing of services. 
504 |a Includes bibliographical references and index. 
650 0 |a Service industries   |x Management. 
650 0 |a Service industries  |x Marketing. 
700 1 |a Pirrie, Angela. 
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