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|a 0750620129
|z (pbk)
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|a HF5415
|b .R3235 1994
|z Π16.95
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| 082 |
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|2 20
|a 658.8/7
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| 100 |
1 |
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|a Randall, Geoffrey
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| 245 |
1 |
0 |
|a Trade marketing strategies :the partnership between manufacturers, brands, and retailers /
|c Geoffrey Randall
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| 250 |
|
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|a 2nd ed.
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| 260 |
|
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|a Oxford ;
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| 260 |
|
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|a Boston :
|b Butterworth-Heinemann ,
|c 1994 .
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| 300 |
|
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|a xiv, 183 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
|
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|a First published as Marketing to the retail trade.
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| 504 |
|
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|a Includes bibliographical references and index.
|
| 650 |
1 |
0 |
|a Brand name products
|x Marketing
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| 650 |
1 |
0 |
|a Marketing
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| 650 |
1 |
0 |
|a Marketing
|z European Union countries
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| 650 |
1 |
0 |
|a New products
|x Marketing
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| 650 |
1 |
0 |
|a Retail trade
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| 952 |
|
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|a GR-AtTEI
|b 59cc825d6c5ad13446fddd23
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
