Trade marketing strategies :the partnership between manufacturers, brands, and retailers /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford ;
Butterworth-Heinemann ,
1994 .
Boston : |
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | First published as Marketing to the retail trade. |
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| Physical Description: | xiv, 183 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0750620129 |