Randall, G. (1994). Trade marketing strategies: The partnership between manufacturers, brands, and retailers (2nd ed.). Oxford: Butterworth-Heinemann.
Chicago Style CitationRandall, Geoffrey. Trade Marketing Strategies: The Partnership between Manufacturers, Brands, and Retailers. 2nd ed. Oxford: Butterworth-Heinemann, 1994.
MLA CitationRandall, Geoffrey. Trade Marketing Strategies: The Partnership between Manufacturers, Brands, and Retailers. 2nd ed. Oxford: Butterworth-Heinemann, 1994.
Warning: These citations may not always be 100% accurate.