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01058nam a2200217 a 4500 |
| 001 |
7639 |
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20171111224314.0 |
| 008 |
121214s us a 00110 eng |
| 020 |
0 |
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|a 9781420065534 (hard back : alk. paper)
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| 082 |
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|2 22
|a 338.47664
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| 245 |
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3 |
|a An integrated approach to new food product development /
|c edited by Howard R. Moskowitz, I. Sam Saguy, Tim Straus.
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| 260 |
0 |
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|a Boca Raton :
|b CRC Press,
|c c2009.
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| 300 |
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|a xxiii, 479 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a Setting the agenda for successful new product development - - Defining the meeting target consumer needs and expectation - - The right food - - Proper packaging and preparation - - Positioned correctly at the shelf and in the media - - Meet corporate logistics and financial imperatives.
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| 650 |
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|a Food industry and trade
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| 650 |
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|a Food
|x Marketing
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| 650 |
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|a Food
|x Research
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| 700 |
1 |
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|a Saguy, Israel,
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| 700 |
1 |
0 |
|a Straus, Tim
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| 952 |
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|a GrTHDAPL
|b 5903b2226c5ad119ff914970
|c 952a
|d 9528
|e 664.00688 Int
|t 1
|x m
|z Books
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