We first : how brands and consumers use social media to build a better world /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2011.
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Transforming the engine of capitalism
- Redefining self-interest from me first to we first
- The future of profit is purpose
- Creating sustainable capitalism in five ways
- Instilling we first values into capitalism
- Why the world needs a responsible private sector
- How brands build their business and a better world
- How consumers build responsible brands and a better world
- How contributory consumption creates sustainable social change
- The global brand initiative : the future of the private sector.