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01493nam a2200277 a 4500 |
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559148 |
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20171111230023.0 |
| 008 |
101129s2011 nyu b 001 0 eng |
| 020 |
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|a 9780230110267
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| 040 |
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|a DLC
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| 050 |
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|a HD60
|b .M327 2011
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| 082 |
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|2 22
|a 658.8
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| 100 |
1 |
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|a Mainwaring, Simon,
|d 1967-
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| 245 |
1 |
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|a We first :
|b how brands and consumers use social media to build a better world /
|c Simon Mainwaring.
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| 246 |
3 |
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|a How brands and consumers use social media to build a better world
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| 250 |
3 |
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|a 1st ed.
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| 260 |
3 |
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|a New York :
|b Palgrave Macmillan,
|c 2011.
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| 300 |
3 |
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|a vi, 250 p. ;
|c 25 cm.
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| 504 |
3 |
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|a Includes bibliographical references (p. [236]-244) and index.
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| 505 |
3 |
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|a Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
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| 650 |
3 |
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|a Social responsibility of business
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| 650 |
3 |
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|a Capitalism
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| 650 |
3 |
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|a Social media
|x Economic aspects
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| 650 |
3 |
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|a Branding (Marketing)
|
| 650 |
3 |
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|a Internet marketing
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| 952 |
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|a GrThPMO
|b 59b01b7f6c5ad17d7e5af114
|c 952a
|d 9528
|e HD60.M327 2011
|t 7
|x m
|z Books
|
