The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach your buyers directly /

Main Author: Scott, David Meerman
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, Inc., c2007.
Subjects:
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001 547897
005 20171111230012.0
008 061221s2007 nju 001 0 eng
020 |a 9780470113455 (cloth : alk. paper) 
040 |a DLC 
050 |a HF5415.1265  |b .S393 2007 
082 |2 22  |a 658.8/72 
100 1 |a Scott, David Meerman 
245 1 4 |a The new rules of marketing and PR :  |b how to use news releases, blogs, podcasting, viral marketing, & online media to reach your buyers directly /  |c David Meerman Scott. 
260 1 4 |a Hoboken, N.J. :  |b John Wiley & Sons, Inc.,  |c c2007. 
300 1 4 |a xx, 275 p. ;  |c 23 cm. 
500 1 4 |a Includes index. 
650 1 4 |a Internet marketing 
650 1 4 |a Public relations. 
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