APA Citation

Scott, D. M. (2007). The new rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing, & online media to reach your buyers directly. Hoboken, N.J.: John Wiley & Sons, Inc..

Chicago Style Citation

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Your Buyers Directly. Hoboken, N.J.: John Wiley & Sons, Inc., 2007.

MLA Citation

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Your Buyers Directly. Hoboken, N.J.: John Wiley & Sons, Inc., 2007.

Warning: These citations may not always be 100% accurate.