The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach your buyers directly /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
c2007.
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| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | xx, 275 p. ; 23 cm. |
| ISBN: | 9780470113455 (cloth : alk. paper) |