Table of Contents: Global marketing management /

Main Author:	Kotabe, Masaaki
Other Authors:	Helsen, Kristiaan
Format:	Book
Language:	English
Published:	Hoboken, NJ : Wiley, c2008.
Edition:	4th ed.
Subjects:	Export marketing > Management International business enterprises > Management

Table of Contents:

1. Globalization imperative
2. Economic environment
3. Financial environment
4. Global cultural environment and buying behavior
5. Political and legal environments
6. Global marketing research
7. Global segmentation and positioning
8. Global marketing strategies
9. Global market entry strategies
10. Global sourcing strategy
11. Global product policy decisions I : developing new products for global markets
12. Global product policy decisions II : marketing products and services
13. Global pricing
14. Communicating with the world consumer
15. Sales management
16. Global logistics and distribution
17. Export and import management
18. Planning, organization, and control of global marketing operations
19. Global marketing and the Internet
Cases.