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01633nam a2200241 a 4500 |
| 001 |
546926 |
| 005 |
20171111230011.0 |
| 008 |
070322s2008 njuab b 001 0 eng |
| 020 |
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|a 9780471755272
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| 040 |
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|a DLC
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| 050 |
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|a HF1416
|b .K68 2008
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| 082 |
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|2 22
|a 658.848
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| 100 |
1 |
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|a Kotabe, Masaaki
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| 245 |
1 |
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|a Global marketing management /
|c Masaaki Kotabe, Kristiaan Helsen.
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| 250 |
1 |
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|a 4th ed.
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| 260 |
1 |
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|a Hoboken, NJ :
|b Wiley,
|c c2008.
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| 300 |
1 |
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|a xxii, 682 p., 12 p. of plates :
|b ill. (some col.), col. maps ;
|c 28 cm.
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| 504 |
1 |
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|a Includes bibliographical references and indexes.
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| 505 |
1 |
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|a 1. Globalization imperative -- 2. Economic environment -- 3. Financial environment -- 4. Global cultural environment and buying behavior -- 5. Political and legal environments -- 6. Global marketing research -- 7. Global segmentation and positioning -- 8. Global marketing strategies -- 9. Global market entry strategies -- 10. Global sourcing strategy -- 11. Global product policy decisions I : developing new products for global markets -- 12. Global product policy decisions II : marketing products and services -- 13. Global pricing -- 14. Communicating with the world consumer -- 15. Sales management -- 16. Global logistics and distribution -- 17. Export and import management -- 18. Planning, organization, and control of global marketing operations -- 19. Global marketing and the Internet -- Cases.
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| 650 |
1 |
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|a Export marketing
|x Management
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| 650 |
1 |
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|a International business enterprises
|x Management
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| 700 |
1 |
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|a Helsen, Kristiaan
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| 952 |
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|a GrThPMO
|b 59b00efe6c5ad17d7e5abd30
|c 952a
|d 9528
|e HF1416.K683 2008
|t 7
|x m
|z Books
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