Description: Global marketing management /

Main Author:	Kotabe, Masaaki
Other Authors:	Helsen, Kristiaan
Format:	Book
Language:	English
Published:	Hoboken, NJ : Wiley, c2008.
Edition:	4th ed.
Subjects:	Export marketing > Management International business enterprises > Management

Physical Description:	xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	9780471755272