The idea of political marketing /

Other Authors: O'Shaughnessy, Nicholas J.,
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 2002.
Series:Praeger series in political communication
Subjects:
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=85942
Table of Contents:
  • Considerations on market analysis for political parties / Neil Collins and Patrick Butler
  • Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths
  • Market analogies, the marketing of labour and the origins of new labour / John Bartle
  • Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian
  • Understanding political marketing / Stephan C.M. Henneberg
  • Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring
  • Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins
  • The marketing of political marketing / Nicholas J. O'Shaughnessy.