The idea of political marketing /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Praeger,
2002.
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| Series: | Praeger series in political communication
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| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=85942 |
Table of Contents:
- Considerations on market analysis for political parties / Neil Collins and Patrick Butler
- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths
- Market analogies, the marketing of labour and the origins of new labour / John Bartle
- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian
- Understanding political marketing / Stephan C.M. Henneberg
- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring
- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins
- The marketing of political marketing / Nicholas J. O'Shaughnessy.