Description: The idea of political marketing /

Other Authors:	O'Shaughnessy, Nicholas J.,
Format:	Book
Language:	English
Published:	Westport, Conn. : Praeger, 2002.
Series:	Praeger series in political communication
Subjects:	Campaign management. Marketing > Political aspects. POLITICAL SCIENCE > Political Process
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=85942

Physical Description:	1 online resource (xxi, 258 pages) : illustrations.
Bibliography:	Includes bibliographical references (pages 221-241) and index.
ISBN:	0313012385 9780313012389 0275975959 9780275975951 1280422874 9781280422874