Cover Image

The idea of political marketing /

Other Authors: O'Shaughnessy, Nicholas J.,
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 2002.
Series:Praeger series in political communication
Subjects:
Campaign management.
Marketing > Political aspects.
POLITICAL SCIENCE > Political Process
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=85942
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050 4 |a JF2112.C3  |b I34 2002eb 
245 0 4 |a The idea of political marketing /  |c Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor. 
260 |a Westport, Conn. :  |b Praeger,  |c 2002. 
300 |a 1 online resource (xxi, 258 pages) :  |b illustrations. 
490 1 |a Praeger series in political communication 
504 |a Includes bibliographical references (pages 221-241) and index. 
505 0 |a Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy. 
650 0 |a Campaign management. 
650 0 |a Marketing  |x Political aspects. 
650 4 |a Campaign management. 
650 4 |a Marketing  |x Political aspects. 
650 7 |a POLITICAL SCIENCE  |x Political Process 
700 1 |a O'Shaughnessy, Nicholas J.,  |x General. 
856 4 0 |a Henneberg, Stephan C. M.  |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=85942 
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