Cover Image

Quantitative models in marketing research /

Main Author: Franses, Philip Hans, 1963-
Other Authors: Paap, Richard.
Format: Book
Language:English
Published: Cambridge ; New York : Cambridge University Press, 2001.
Subjects:
Marketing research > Mathematical models.
Marketing > Recherche > Modèles mathématiques.
BUSINESS & ECONOMICS > Marketing > Research.
Marktonderzoek.
Kwantitatieve methoden.
Marketingforschung.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=73143

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