Description: Quantitative models in marketing research /

Main Author:	Franses, Philip Hans, 1963-
Other Authors:	Paap, Richard.
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, 2001.
Subjects:	Marketing research > Mathematical models. Marketing > Recherche > Modèles mathématiques. BUSINESS & ECONOMICS > Marketing > Research. Marktonderzoek. Kwantitatieve methoden. Marketingforschung.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=73143

Physical Description:	1 online resource (xiii, 206 pages) : illustrations
Bibliography:	Includes bibliographical references (pages 196-201) and index.
ISBN:	0511013019 9780511013010 0511032374 9780511032370 0511119364 9780511119361 9780511753794 0511753799 1280154845 9781280154843