The marketing plan : how to prepare and implement it /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
American Management Association,
©1992.
|
| Edition: | New, expanded ed. |
| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2452 |
Table of Contents:
- Planning and people
- Product/service plan
- Marketing communications plan
- Research plan
- Customer relations plan
- Sales management plan
- The complete marketing plan.