The marketing plan : how to prepare and implement it /

Main Author: Luther, William M.
Format: Book
Language:English
Published: New York : American Management Association, ©1992.
Edition:New, expanded ed.
Subjects:
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2452
Item Description:Includes index.
Physical Description:1 online resource (xiv, 209 pages) : illustrations
ISBN:0585027749
9780585027746
9780814478059
0814478050