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01147nam a2200265 a 4500 |
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1880035 |
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20171111234702.0 |
| 008 |
920430s1992 nyua o 001 0 eng d |
| 020 |
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|a 0585027749
|q (electronic bk.)
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| 020 |
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|a 9780585027746
|q (electronic bk.)
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| 020 |
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|a 9780814478059
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| 020 |
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|a 0814478050
|z 0814478050
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| 040 |
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|a N$T
|b eng
|e pn
|
| 050 |
|
4 |
|a HF5415
|b .L83 1992eb
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| 100 |
1 |
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|a Luther, William M.
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| 245 |
1 |
4 |
|a The marketing plan :
|b how to prepare and implement it /
|c William M. Luther.
|
| 250 |
|
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|a New, expanded ed.
|
| 260 |
|
|
|a New York :
|b American Management Association,
|c ©1992.
|
| 300 |
|
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|a 1 online resource (xiv, 209 pages) :
|b illustrations
|
| 500 |
|
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|a Includes index.
|
| 505 |
0 |
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|a Planning and people -- Product/service plan -- Marketing communications plan -- Research plan -- Customer relations plan -- Sales management plan -- The complete marketing plan.
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| 650 |
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0 |
|a Marketing.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Green Business.
|
| 856 |
4 |
0 |
|a Marketing.
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2452
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| 952 |
|
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|a CY-NiOUC
|b 5a04628b6c5ad14ac1ee7a94
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
