Global marketing management: cases and readings/
Main Author: | Buzzell, Robert D., 1933- |
---|---|
Other Authors: | Quelch, John A., Bartlett, Christopher A., |
Format: | Book |
Language: | English |
Published: |
Reading, Mass.:
Addison-Wesley,
c1995
|
Edition: | 3rd ed. |
Subjects: |
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