APA Citation

Buzzell, R. D., Quelch, J. A., & Bartlett, C. A. (1995). Global marketing management: Cases and readings (3rd ed.). Reading, Mass.: Addison-Wesley.

Chicago Style Citation

Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, Mass.: Addison-Wesley, 1995.

MLA Citation

Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, Mass.: Addison-Wesley, 1995.

Warning: These citations may not always be 100% accurate.