Sales promotion management/

Main Author: Quelch, John A.
Format: Book
Language:English
Published: Englewood Cliffs, N.J.: Prentice Hall, c1989
Series:The Prentice Hall series in marketing
Subjects:
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008 930114s1989 cy da er 000 u eng d
020 |a 0137878052 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5438.5.Q45 1989 
100 1 |a Quelch, John A. 
245 1 0 |a Sales promotion management/  |c John A. Quelch 
260 |a Englewood Cliffs, N.J.:  |b Prentice Hall,  |c c1989 
300 |a xi, 350 p. :  |b ill. ;  |c 24 cm. 
490 0 |a The Prentice Hall series in marketing 
500 |a Includes bibliographical references. 
650 0 |a Sales management  |x Case studies 
650 0 |a Sales promotion  |x Case studies 
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