APA Citation

Quelch, J. A. (1989). Sales promotion management. Englewood Cliffs, N.J.: Prentice Hall.

Chicago Style Citation

Quelch, John A. Sales Promotion Management. Englewood Cliffs, N.J.: Prentice Hall, 1989.

MLA Citation

Quelch, John A. Sales Promotion Management. Englewood Cliffs, N.J.: Prentice Hall, 1989.

Warning: These citations may not always be 100% accurate.