Sales promotion management/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.:
Prentice Hall,
c1989
|
| Series: | The Prentice Hall series in marketing
|
| Subjects: |
| Item Description: | Includes bibliographical references. |
|---|---|
| Physical Description: | xi, 350 p. : ill. ; 24 cm. |
| ISBN: | 0137878052 |