Market-driven management : strategic and operational marketing /
Main Author: | Lambin, Jean-Jacques |
---|---|
Format: | Book |
Language: | English |
Published: |
New York :
MacMillan Press,
c2000
|
Subjects: |
Similar Items
-
Strategic marketing management /
by: Lambin, Jean-Jacques 1933-
Published: (1996) -
Strategic marketing : a European approach /
by: Lambin, Jean-Jacques, 1933-
Published: (1993) -
Marketing management /
Published: (2012) -
Marketing Management: a European perspective/
by: Norgan, Susan
Published: (1994) -
Cases in European marketing management /
Published: (1994)