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00671nam a2200193 a 4500 |
| 001 |
1386695 |
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20171111233349.0 |
| 008 |
020620s2000 gr erbi 001 0 eng d |
| 020 |
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|a 0333793196
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| 040 |
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|a ΕΚΠΑ
|b gre
|e AACR2
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| 082 |
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|2 21
|a 658.80094
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| 100 |
1 |
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|a Lambin, Jean-Jacques
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| 245 |
1 |
0 |
|a Market-driven management :
|b strategic and operational marketing /
|c Jean-Jacques Lambin
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| 260 |
|
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|a New York :
|b MacMillan Press,
|c c2000
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| 300 |
|
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|a xxvii, 737 p.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
|
0 |
|a Marketing
|z Europe
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| 650 |
|
0 |
|a Marketing
|x Management
|
| 952 |
|
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|a GrAtEKP
|b 59cd1c9d6c5ad134460ffe2e
|c 998a
|d 945l
|e M 658.800 94 LAM
|t 1
|x m
|z Books
|
