Lambin, J. (2000). Market-driven management: Strategic and operational marketing. New York: MacMillan Press.
Chicago Style CitationLambin, Jean-Jacques. Market-driven Management: Strategic and Operational Marketing. New York: MacMillan Press, 2000.
MLA CitationLambin, Jean-Jacques. Market-driven Management: Strategic and Operational Marketing. New York: MacMillan Press, 2000.
Warning: These citations may not always be 100% accurate.