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050204s2003 enka b 001 0 eng d |
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|a 0750659807
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|a DLC
|b gre
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|a HD69.B7
|b D45 2003
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|2 22
|a 658.8/27
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| 100 |
1 |
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|a De Chernatony, L.
|q (Leslie)
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| 245 |
1 |
0 |
|a Creating powerful brands :
|b in consumer, service and industrial markets /
|c Leslie de Chernatony and Malcolm McDonald.
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| 250 |
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|a 3rd ed.
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| 260 |
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|a Oxford ;
|b Elsevier ;
|c c2004.
|a Amsterdam :
|b Butterworth-Heinemann,
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| 300 |
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|a xvii, 467 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Brand name products
|x Planning.
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| 700 |
1 |
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|a McDonald, Malcolm.
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| 952 |
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|a GRHeTEI
|b 59ccc80e6c5ad13446088830
|c 998a
|d 945l
|e HD69 .B7 D45 2003
|t 2
|x m
|z Books
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