Creating powerful brands : in consumer, service and industrial markets /
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Oxford ; Amsterdam :
Elsevier ; Butterworth-Heinemann,
c2004.
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Edition: | 3rd ed. |
Subjects: |
Physical Description: | xvii, 467 p. : ill. ; 24 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0750659807 |