Creating powerful brands : in consumer, service and industrial markets /

Main Author: De Chernatony, L.
Other Authors: McDonald, Malcolm.
Format: Book
Language:English
Published: Oxford ; Amsterdam : Elsevier ; Butterworth-Heinemann, c2004.
Edition:3rd ed.
Subjects:
Physical Description:xvii, 467 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750659807