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00726nam a2200205 a 4500 |
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20171111231448.0 |
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980113s2004 enk 001 0 eng d |
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|a 0749442832
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|a DLC
|b gre
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|a HD69.B7
|b K37 2004
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|2 22
|a 658.8/343
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|a Kapferer, Jean-Noel.
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| 245 |
1 |
4 |
|a The new strategic brand management :
|b creating and sustaining brand equity long term /
|c Jean-Noel Kapferer.
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| 250 |
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|a 3rd ed.
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| 260 |
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|a London :
|b Kogan Page,
|c 2004.
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| 300 |
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|a xiv, 497 p. :
|b ill. ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Brand name products
|x Management.
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| 952 |
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|a GRHeTEI
|b 59ccc80d6c5ad134460887ec
|c 998a
|d 945l
|e HD69 .B7 K37 2004
|t 1
|x m
|z Books
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