The new strategic brand management : creating and sustaining brand equity long term /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2004.
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xiv, 497 p. : ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0749442832 |