Description: Marketing :

Cover Image

Marketing : creating value for customers /

Main Author:	Churchill, Gilbert A.
Other Authors:	Peter, J. Paul
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill ; Irwin, 1996.
Edition:	2nd ed.
Subjects:	Marketing

Physical Description:	xxiv, 630 p. : ill. ; 30 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0072369221

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