Promotional practice 1997-98

Main Author: Ace, Cathy
Corporate Author: Chartered Institute of Marketing
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann , 1997 .
Subjects:
LEADER 00739nam a2200217 a 4500
001 899855
005 20171111231339.0
008 970224s gr gr 00010 eng d
020 |a 0750635800 
082 0 |2 21  |a 658.82 
100 1 |a Ace, Cathy 
245 1 0 |a Promotional practice 1997-98 
260 |a Oxford :  |b Butterworth-Heinemann ,  |c 1997 . 
300 |a 176 p. :  |b ill. ;  |c 30 cm. 
500 |a Published on behalf of the Chartered Institute of Marketing. 
650 1 0 |a Advertising 
650 1 0 |a Advertising  |x Examinations, questions, etc. 
650 1 0 |a Sales promotion 
650 1 0 |a Sales promotion  |x Examinations, questions, etc. 
710 2 |a Chartered Institute of Marketing 
952 |a GR-AtTEI  |b 59cc826b6c5ad13446fddf98  |c 998a  |d 945l  |e -  |t 1  |x m  |z Books