Description: Promotional practice 1997-98

Main Author:	Ace, Cathy
Corporate Author:	Chartered Institute of Marketing
Format:	Book
Language:	English
Published:	Oxford : Butterworth-Heinemann , 1997 .
Subjects:	Advertising Advertising > Examinations, questions, etc. Sales promotion Sales promotion > Examinations, questions, etc.

Item Description:	Published on behalf of the Chartered Institute of Marketing.
Physical Description:	176 p. : ill. ; 30 cm.
ISBN:	0750635800