The management and marketing of services /

Main Author: Mudie, Peter (Author)
Other Authors: Cottam, Angela
Format: Book
Language:English
Published: Oxford ; Butterworth Heinemann , 1993 .
Boston :
Subjects:
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050 1 4 |a HD9980.5  |b .M83 1993 
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100 1 |4 aut  |a Mudie, Peter 
245 1 4 |a The management and marketing of services /  |c Peter Mudie and Angela Cottam 
260 |a Oxford ; 
260 |a Boston :  |b Butterworth Heinemann ,  |c 1993 . 
300 |a xi, 269 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references and index. 
650 1 0 |a Service industries  |x Management 
650 1 0 |a Service industries  |x Marketing 
700 1 |a Cottam, Angela 
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