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|a 0538828234
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| 050 |
1 |
4 |
|a HF5415.13
|b .F469 1994
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| 082 |
0 |
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|2 20
|a 658.8/02
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| 100 |
1 |
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|a Ferrell, O. C.
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| 245 |
1 |
0 |
|a Strategic marketing management :text and cases /
|c O.C. Ferrell, George H. Lucas, Jr., David Luck
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| 260 |
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|a Cincinnati, Ohio :
|b College Division, South-Western Pub.Co. ,
|c c1994 .
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| 300 |
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|a xv, 400 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
1 |
0 |
|a Marketing
|x Management
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| 700 |
1 |
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|a Lucas, George H.
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| 700 |
1 |
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|a Luck, David Johnston
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| 952 |
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|a GR-AtTEI
|b 59cc81d56c5ad13446fdc429
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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