APA Citation

Ferrell, O. C., Lucas, G. H., & Luck, D. J. (1994). Strategic marketing management: Text and cases. Cincinnati, Ohio: College Division, South-Western Pub.Co..

Chicago Style Citation

Ferrell, O. C., George H. Lucas, and David Johnston Luck. Strategic Marketing Management: Text and Cases. Cincinnati, Ohio: College Division, South-Western Pub.Co., 1994.

MLA Citation

Ferrell, O. C., George H. Lucas, and David Johnston Luck. Strategic Marketing Management: Text and Cases. Cincinnati, Ohio: College Division, South-Western Pub.Co., 1994.

Warning: These citations may not always be 100% accurate.