Service management and marketing :customer management in service competition /

Main Author: Gronroos, Christian 1947- (Author)
Format: Book
Language:English
Published: Chichester, West Sussex, England ; J. Wiley & Sons , c2007 .
Hoboken, NJ :
Edition:3rd ed.
Subjects:
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100 1 |4 aut  |a Gronroos, Christian  |d 1947- 
245 1 0 |a Service management and marketing :customer management in service competition /  |c Christian Grnroos 
250 |a 3rd ed. 
260 |a Chichester, West Sussex, England ; 
260 |a Hoboken, NJ :  |b J. Wiley & Sons ,  |c c2007 . 
300 |a x, 483 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
650 1 0 |a Customer services 
650 1 0 |a Service industries  |x Marketing 
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