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Business marketing management : a strategic view of industrial and organizational markets /

Main Author:	Hutt, Michael D.
Corporate Author:	Thomson
Other Authors:	Speh, Thomas W.
Format:	Book
Language:	English
Published:	Mason, Ohio: Thomson/south-western, c2004
Edition:	8η έκδ.
Subjects:	Industrial marketing > Management > Case studies Μάρκετινγκ Ι > ΔΕΟ 23

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