Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Main Author: Kim, W. Chan
Other Authors: Mauborgne, Renée
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, c2005.
Subjects:
Online Access:http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
Physical Description:xv, 240 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. [223]-229) and index.
ISBN:1591396190(hardcover:alk.paper)