Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Boston, Mass. :
Harvard Business School Press,
c2005.
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Subjects: | |
Online Access: | http://www.loc.gov/catdir/toc/ecip0422/2004020857.html |
Physical Description: | xv, 240 p. : ill. ; 25 cm. |
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Bibliography: | Includes bibliographical references (p. [223]-229) and index. |
ISBN: | 1591396190(hardcover:alk.paper) |