Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Main Author: Kim, W. Chan
Other Authors: Mauborgne, Renée
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, c2005.
Subjects:
Online Access:http://www.loc.gov/catdir/toc/ecip0422/2004020857.html

Internet

http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
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