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00972nam a2200229 a 4500 |
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814642 |
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20171111231223.0 |
| 008 |
140331s2002 nyu 001 0 eng |
| 020 |
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|a 0471129569(cloth:alk.paper)
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| 082 |
0 |
0 |
|2 21
|a 658.575
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| 100 |
1 |
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|4 aut
|a Rivkin, Steve
|d 1947-
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| 245 |
1 |
0 |
|a IdeaWise :
|b how to transform your ideas into tomorrowʹs innovations /
|c Steve Rivkin and Fraser Seitel.
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| 246 |
3 |
0 |
|a Transform your ideas into tomorrowʹs innovations
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| 260 |
|
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|a New York :
|b Wiley,
|c c2002.
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| 300 |
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|a vii, 231 p. ;
|c 24 cm.
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| 500 |
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|a Includes index.
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| 650 |
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0 |
|a Νέα προίόντα
|x Μάρκετινγκ
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| 650 |
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0 |
|a New products
|x Marketing
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| 700 |
1 |
|
|a Seitel, Fraser P.
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| 856 |
4 |
2 |
|u http://www.loc.gov/catdir/bios/wiley043/2001046852.html
|u http://www.loc.gov/catdir/description/wiley036/2001046852.html
|
| 856 |
4 |
1 |
|u http://www.loc.gov/catdir/toc/wiley021/2001046852.html
|
| 952 |
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|a GR-AtTEI
|b 59cc76086c5ad13446fb9223
|c 998a
|d 945l
|e 658.575 RIV
|t 1
|x m
|z Books
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